We help ecommerce founders get more from their business.
Every founder we work with gets something different because every business is different.
But the outcome is always the same: a business that performs the way it should, and a founder who's finally getting what they deserve from it.
"Highly recommend having a chat with Gary - a wealth of knowledge!" Gemma Stuart - Gut Wealth
About us
Ecom180 is a DTC / Ecommerce strategic advisory, working with founders to turnaround, scale and exit their businesses.
Headed up by Gary Baker, an ecommerce veteran with over 20 years experience in multiple industries, we work with founders and brands all over the UK to achieve their goals.


"Gary talked us through so many basic things we were missing, which once we put in place, we felt like why hadn't we been doing that before! He took so much care with our company, and worked with me and my team to implement his advice so we could really understand what we were doing. Highly recommend!"
Ade Hassan MBE, Nubian Skin
"Gary's knowledge, expertise and insights are priceless. He straight away was able to pinpoint a strategy that works and recommend implementing things we hadn’t considered. Extremely kind, professional and very generous with his knowledge and help. I would 100% recommend working with Gary."
Sophie Cooper, I Am Denim
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"Gary's knowledge and analytical approach to e-commerce is immense. He works on the small details that drive profitability with processes, systems & KPI's that many haven't thought of or use."
"Gary and I connected some time ago and I've enjoyed his refreshing takes on e-commerce. We've had a couple of calls and throughout Gary's objective approach to the customer journey has been insightful and we've implemented the ideas he's mentioned. Thoroughly recommend anyone in e-comm to have a chat!"
Paul Bradley, Retail X
Joe Devereux-Kelly, GrowGrows
Where is your business right now?
If you've built an established ecommerce business but know it should be giving you more, the first step isn't necessarily to do more.
It's to work out where you are now, what's really holding the business back, and what needs to change first.
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